There are a lot of benefits of digital marketing which businesses enjoy today and will certainly enjoy more in the future. The growth of digital platforms like websites, apps etc. has been glorious during the previous years! Moreover, the role of social media apps like Facebook, Twitter etc. is winning the hearts all around for obvious reasons. People like you and me scroll through feeds to get along with social media trends in the form of images, GIFs, Videos, infographics etc. In a parallel world, brand promotion/advertising on such platforms is rising every passing day to drive more conversions and better engagement with customers.
If you’re a business and planning to achieve success in 2020, digital marketing is one of the pathways you must walk upon. Big brands like Uber, Swiggy, Amazon etc. are deliberately using the internet to sell their products and services to their customers. In addition to this, India is one of the fastest digitalizing economies where small businesses like milkmen are reaching out to people to sell their dairy products via apps and websites. Isn’t it amazing? Well, it’s just about imagination and investing in the right digital marketing agency in India.
What is Digital Marketing all about?
Digital Marketing is internet marketing where products/services are promoted through internet media. It is a mix of diverse modules which work together to give a great online presence. Moreover, it is transforming the face of businesses by reaching out to their target audience globally.
Some of the most prominent digital marketing service areas are –
- Email Marketing
- Lead Generation
- Website Design and Development
- Google Adwords
- Facebook Marketing
- Twitter Marketing
- YouTube Marketing
- SEO (On Page/Off Page, Technical, Advanced)
- E-Commerce Marketing
- Content Marketing
The above-mentioned modules require well-planned strategies and effective execution for best results. After that, each module contains substantial layers of activities which counts for overall online growth. Hence, a lot of businesses takes professional assistance from Digital Marketing Agencies. It is beneficial as trained developers, marketers can design good digital marketing strategies for overall campaign success.
Meanwhile, if you’re a beginner; you yourself can start with having a website in your industry niche! Optimize it with user-friendly content and keywords. Likewise, optimize your social media profiles with good content and start engaging with your audience straightaway. Other major benefits of digital marketing are that it is accessible to all! A laptop and the internet is all that you need to start with!
Always remember ‘Traditional marketing is telling the world you’re a rock star, Digital Marketing is showing that you’re the one’.
Top benefits of Digital Marketing to enjoy in 2020
Reach your global audience.
Businesses who actively interact and engage with their online visitors are most likely to convert them as customers. Unlike taking a shot in the dark with billboard advertisements, newspaper ads; online marketing lets you target the audience you want. Most importantly it allows you to select your audience with detailed targeting by visitor’s age, gender, interests, behaviour and more.
All such functionalities can be found while executing the Facebook Ads, similarly, there is a lot more while advertising your brand on Google via Google Adwords.
Better growth for small and medium scale businesses
While in the physical world, businesses who have huge advertising budgets dominate the small and medium scale businesses in terms of advertising. On the contrary, online marketing offers equal opportunities to showcase your products and services to your audience.
Let’s suppose you own a threading salon with eyebrow threading, full face threading as your prime services. You may showcase your salon to the whole city via newspaper but how likely will the person on the other corner avail your service? Very less probably! Similarly, if you place a billboard on a road, how will you measure total customers who actually came by seeing your billboard?
In the same vein, this lets us to another major benefit of digital marketing –
Enjoy measurable results from Digital Marketing
Dissimilar to old marketing strategies, online marketing gives you intact analytics of –
- New visitors
- Source of incoming visitors
- Repeated visitors
- Total Page Views
- Average time spent by visitor etc.
All of the above-mentioned insights will help you analyze your current online marketing efforts. Moreover, with plenty of digital marketing tools, you can sharpen your axe for better insights in the future.
Likewise, you can have different social media marketing campaigns over a month. The insights also show the percentage rise/fall in viewership, engagement, page views and more. What else could be better than this?
Let us agree to the fact that advertising and marketing budgets do worry companies a lot. Investing in traditional marketing methods is not as useful as it seems. Rather, businesses have started switching their investment in online marketing practices. You get more value of every penny you invest in online marketing campaigns.
Online marketing activities such as Facebook marketing, search engine optimization are organic and doesn’t require stacks of cash. As a result, it leads to reaching out to too many people by spending less amount of money.
Remarketing and Engagement
It’s a matter of fact that the benefits of digital marketing surpass comparatively that of traditional marketing. Another benefit businesses enjoy with digital marketing strategies is to be better connected with the audience. Social media is one of the crucial strategies you must use to connect with your audience.
That is to say that Facebook, Twitter and Instagram are phenomenal social media platforms you can use to post about your product and services. Consequently, engage with your viewers via comments and direct messages for better conversions. A lot of hospitality industry firms rejoice the perks of social media as they book appointments, rooms, and tables for their guests easily.
To sum up, digital marketing is the new phase of marketing! You must have a bold online presence to get ahead of your competitors. Additionally, it also offers plenty of benefits which seem impossible in traditional marketing methods.
To start with, it lets you easily showcase your products/services to your target audience. Moreover, once you start marketing your products online, you get the actual analytics of your efforts.
As a business, you get the benefits of digital marketing to advertise your products at a low cost. Furthermore, advertising via Google and Facebook lets you select your budget out of which you can extract the maximum out of it. Last but not least, there is nothing better than being connected with your customers. Get in touch with your customers through Emails, Facebook, Twitter, Pinterest and YouTube etc.
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